Accelerate Your Apple Search Ads Performance
We help app brands drive digital growth through Apple Search Ads. Take Your User Acquisition to the next level with our Apple Search Ads Specialists & make the most out of your Apple Search Ads Budgets with AD1.ONE Team.
Where do Apple Search Ads appear?
Ads are placed above organic search results in the App Store search page and are billed on a pay-per-tap basis.
similar to Google Play Ads for search, the ads appear on the top of the search results page with a blue-tinted background.
With users acquired through Search Ads, we see lower CPIs (cost-per-install) and higher user retention rates. If you’re looking to advertise to iOS users, you simply cannot ignore this powerful tool.
Increase Your Apple Search Ads ROI With ad1
Ensure the success of your Apple Search Ads campaigns using our uniquely actionable insights about keywords and performance, efficient campaign creation interfaces and robust keyword management features
AdvertiseMint Search Ads Advertising Agency Services
What Can a Search Ads Advertising Agency Do for You?
Apple Search Ads Advanced vs Basic features
Apple Search Ads Basic Features:
- A maximum monthly budget of $10,000 per app, per month
- Only cost-per-install (CPI) bidding.
- You can choose your maximum bidding price.
- Apple automates most of your targeting.
Apple Search Ads Advanced features:
- No minimum spend – you can invest as much or as little as you like
- It allows you to use the cost-per-tap (CPT) bidding model.
- It allows you to choose your audience by region, demographics, devices, and keywords.
- You have more control over your campaigns.
With over 140 billion app downloads, the Apple App Store is the best place to promote your mobile apps using Search Ads. . Not only is Search Ads an efficient and easy way to promote your apps, but they also appear on the top of the Apple Store, reaching high-intent users. Here are more reasons to advertise using Search Ads:
- 65% of Downloads Come from a Search in Apple App Store
- 50% or Higher Conversion Rate with Search Ads in Apple App Store
45% Lower Cost Than Other Mobile Ad Platforms
How do Apple Search Ads work?
Apple Search Ads offers an advanced pricing option based on a Cost-Per-Tap model (CPT), meaning that you pay every time someone clicks on your ad.
The actual cost of a tap is a result of a second price auction, which calculates the CPT you pay based on what your nearest competitor is willing to pay for a tap on their ad, up to your maximum CPT bid.
Apple also allows a cost-per-install bidding model for basic users.
The combination of your app’s relevance to the search query and the amount of your bid will determine whether your ad will be the one shown.
For advanced users, Apple offers customization of targeting variables, such as:
- Device type
App install status on the user’s device
Manual keyword selection