Why should I use Apple Search Ads?

Why should I use Apple Search Ads? Between 65-80% of all app installs originate from the App Store search, depending on the niche. This makes Search Ads a particularly effective channel for the acquisition of loyal and engaged users. According to the Apple Search Ads AppsFlyer tool, Search Ads generates an average of 6 in-app actions per install – the fourth-highest ratio among top media sources.

How Apple Search Ads works

With Apple Search Ads, you can promote your apps at the top of search results on the App Store. It’s an efficient and easy way to help people discover your app on the App Store for iPhone and iPad. There’s no better place to be seen and reach engaged users than at the top of App Store search.

Is Search Ads Right for You?

Answer the following questions to see if Search Ads is right for you. 1. Do you want to promote your app? 2. Do you want to increase your app downloads? 3. Do you want more people to know about your app? 4. Do you want current app users to re-engage with your app? 5. Do you want to target users with high intent? If you answered yes to any of these, then Search Ads is the right fit for you.

Where do Search Ads typically appear?

At the top of the App Store search

How does Apple charge me?

Search Ads operate in a cost per install (CPI) basis. You pay up to your maximum CPI.

How Are Search Ads Created?

Search Ads uses your app’s metadata, video, and imagery. The ads appear on top of search results with a blue background and an ad disclosure icon.

Accelerate Your Apple Search Ads Performance

We help app brands drive digital growth through Apple Search Ads. Take Your User Acquisition to the next level with our Apple Search Ads Specialists & make the most out of your Apple Search Ads Budgets with AD1.ONE Team.

Why Use Apple Search Ads

65% of all app downloads come from App Store searches. Why not target users who are actively searching for an app like yours. On Apple Search Ads there is on average, a 50% conversion rate! We can help you to manage your campaigns, maximise advertising ROI and create and scale up campaigns fast and efficiently. We can help you find the best performing keywords for your app.

Drive high value users through the Apple App Store and optimise beyond Installs. At AD1.one , our Apple Search Ads Specialists will work with you to understand your app acquisition objectives and KPIs. Our solutions integrate with all major Mobile measurement platforms including AppsFlyer, Adjust. Our experts will advise you on which strategies will be most effective for your brand.

Where do Apple Search Ads appear?

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Ads are placed above organic search results in the App Store search page and are billed on a pay-per-tap basis.
similar to Google Play Ads for search, the ads appear on the top of the search results page with a blue-tinted background.

With users acquired through Search Ads, we see lower CPIs (cost-per-install) and higher user retention rates. If you’re looking to advertise to iOS users, you simply cannot ignore this powerful tool.

Increase Your Apple Search Ads ROI With ad1

Ensure the success of your Apple Search Ads campaigns using our uniquely actionable insights about keywords and performance, efficient campaign creation interfaces and robust keyword management features

AdvertiseMint Search Ads Advertising Agency Services

Account Manager

Graphic Designer

A/B Testing

Remarketing

Apple Search Ads Tech

Reporting

What Can a Search Ads Advertising Agency Do for You?

Promote Your App

Increase App Downloads

Raise Awareness of Your App

Increase App Re-engagements

Apple Search Ads Advanced vs Basic features

Apple Search Ads Basic Features:

A maximum monthly budget of $10,000 per app, per month
Only cost-per-install (CPI) bidding.
You can choose your maximum bidding price.
Apple automates most of your targeting.

Apple Search Ads Advanced features:

No minimum spend – you can invest as much or as little as you like
It allows you to use the cost-per-tap (CPT) bidding model.
It allows you to choose your audience by region, demographics, devices, and keywords.
You have more control over your campaigns.

With over 140 billion app downloads, the Apple App Store is the best place to promote your mobile apps using Search Ads. . Not only is Search Ads an efficient and easy way to promote your apps, but they also appear on the top of the Apple Store, reaching high-intent users. Here are more reasons to advertise using Search Ads:

65% of Downloads Come from a Search in Apple App Store
50% or Higher Conversion Rate with Search Ads in Apple App Store
45% Lower Cost Than Other Mobile Ad Platforms

How do Apple Search Ads work?

Apple Search Ads offers an advanced pricing option based on a Cost-Per-Tap model (CPT), meaning that you pay every time someone clicks on your ad.

The actual cost of a tap is a result of a second price auction, which calculates the CPT you pay based on what your nearest competitor is willing to pay for a tap on their ad, up to your maximum CPT bid.

Apple also allows a cost-per-install bidding model for basic users.

The combination of your app’s relevance to the search query and the amount of your bid will determine whether your ad will be the one shown.

For advanced users, Apple offers customization of targeting variables, such as:

Demographics
Location
Device type
App install status on the user’s device
Manual keyword selection
Ad scheduling

Apple Search Ads Benefits

Cross-Sell & Upsell Opportunities

The advanced package allows you to set Apple Search Ads in the same way that Mobile Facebook ads work. Meaning you can target new users that never installed your app, or users that already know who you are. You can always show ads to existing users in an attempt to persuade them to purchase an upgrade.

You can also use the data you’ve gathered to cross-promote apps. Apple encourages agencies to use the data they have about other apps in order to better promote new ones.

Have you made a campaign around living a healthier lifestyle? You can use the data to also target people that would be interested in workout apps or meditation apps.

ASA Links to your App Rank

The App Store actually takes ads into consideration when it ranks an app. This differs to how website SEO works.

To be more precise, Apple uses relevant key metrics, such as the app conversion rate, app download numbers, etc. to decide if your app should receive a boost in ranking.

There is actually an ad-based ASO strategy that can boost your app ranking. The strategy revolves around launching Search Ads (combined with other mobile ads) to quickly raise the app ranking in less than 48 hours.

Scale user acquisition & optimise ROAS

Attribution

We’ll bridge your attribution data and your Apple Search Ads account to measure and optimise your campaign performance in one place. Using insights and making decisions on optimising for performance against your KPIs.

Market Insights

Get a full market analysis and insights to understand how your app compares to the competition. We will review your keyword data. Impression share metrics and organic performance.

Campaign Structure

We have a uniform campaign structure across all of our campaigns. We’ll create Branded campaigns, Generic campaigns and utilise the Discovery campaign feature of Apple Search Ads.