Accelerate Your Apple Search Ads Performance

We help app brands drive digital growth through Apple Search Ads. Take Your User Acquisition to the next level with our Apple Search Ads Specialists & make the most out of your Apple Search Ads Budgets with AD1.ONE Team.

Why Use Apple Search Ads

65% of all app downloads come from App Store searches. Why not target users who are actively searching for an app like yours. On Apple Search Ads there is on average, a 50% conversion rate! We can help you to manage your campaigns, maximise advertising ROI and create and scale up campaigns fast and efficiently. We can help you find the best performing keywords for your app.

Drive high value users through the Apple App Store and optimise beyond Installs. At AD1.one , our Apple Search Ads Specialists will work with you to understand your app acquisition objectives and KPIs. Our solutions integrate with all major Mobile measurement platforms including AppsFlyer, Adjust. Our experts will advise you on which strategies will be most effective for your brand.

Where do Apple Search Ads appear?

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Ads are placed above organic search results in the App Store search page and are billed on a pay-per-tap basis.
similar to Google Play Ads for search, the ads appear on the top of the search results page with a blue-tinted background.

With users acquired through Search Ads, we see lower CPIs (cost-per-install) and higher user retention rates. If you’re looking to advertise to iOS users, you simply cannot ignore this powerful tool.

Increase Your Apple Search Ads ROI With ad1

Ensure the success of your Apple Search Ads campaigns using our uniquely actionable insights about keywords and performance, efficient campaign creation interfaces and robust keyword management features

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What Can a Search Ads Advertising Agency Do for You?

Apple Search Ads Advanced vs Basic features

Apple Search Ads Basic Features:

  • A maximum monthly budget of $10,000 per app, per month
  • Only cost-per-install (CPI) bidding.
  • You can choose your maximum bidding price.
  • Apple automates most of your targeting.

Apple Search Ads Advanced features:

  • No minimum spend – you can invest as much or as little as you like
  • It allows you to use the cost-per-tap (CPT) bidding model.
  • It allows you to choose your audience by region, demographics, devices, and keywords.
  • You have more control over your campaigns.

With over 140 billion app downloads, the Apple App Store is the best place to promote your mobile apps using Search Ads. . Not only is Search Ads an efficient and easy way to promote your apps, but they also appear on the top of the Apple Store, reaching high-intent users. Here are more reasons to advertise using Search Ads:

  • 65% of Downloads Come from a Search in Apple App Store
  • 50% or Higher Conversion Rate with Search Ads in Apple App Store
  • 45% Lower Cost Than Other Mobile Ad Platforms

How do Apple Search Ads work?

Apple Search Ads offers an advanced pricing option based on a Cost-Per-Tap model (CPT), meaning that you pay every time someone clicks on your ad.

The actual cost of a tap is a result of a second price auction, which calculates the CPT you pay based on what your nearest competitor is willing to pay for a tap on their ad, up to your maximum CPT bid.

Apple also allows a cost-per-install bidding model for basic users.

The combination of your app’s relevance to the search query and the amount of your bid will determine whether your ad will be the one shown.

For advanced users, Apple offers customization of targeting variables, such as:

  • Demographics
  • Location
  • Device type
  • App install status on the user’s device

  • Manual keyword selection

  • Ad scheduling

Apple Search Ads Benefits

Scale user acquisition & optimise ROAS

Attribution

We’ll bridge your attribution data and your Apple Search Ads account to measure and optimise your campaign performance in one place. Using insights and making decisions on optimising for performance against your KPIs.

Market Insights

Get a full market analysis and insights to understand how your app compares to the competition. We will review your keyword data. Impression share metrics and organic performance.

Campaign Structure

We have a uniform campaign structure across all of our campaigns. We’ll create Branded campaigns, Generic campaigns and utilise the Discovery campaign feature of Apple Search Ads.