Everyone uses Pinterest for fun and gets the idea of home decoration, designing food, etc., but small businesses should better use this famous social media. If you want to build a strong personal brand or promote a new product or new services of your company, Pinterest helps you in this way. In the first step, you need to create a Pinterest business account, then promote your business on Pinterest. AD1 agency helps you to start work on this social media quickly.

Why do we need a Pinterest business account?

Lots of people use Pinterest for entertainment. They don’t know anything about Pinterest’s business .So, how can they use this feature to grow their business?  If you have the same opinion and think you don’t need a Pinterest business account, follow this article and know, how work this and why small business needs that.

Types of Pinterest business campaigns

To target your business audience, you need a Pinterest business account. You can target people based on their location, age, gender, or language. To start an advertising campaign on Pinterest, you should know the kind of ads goals on this platform.

Build awareness

If your e-commerce or brand is new and you want many people to know that, this goal is great. In this method, you pay money for 1000 imprecation (CPM). When target based on impression rate, ads cost calculated with show advertising. In this way, when 1000 people see your ads but do anything like a pin or click and more, you should pay ads cost.

Increase engagement

Another way to advertise on Pinterest is to Increase engagement. In this section, payment is based on cost-per-engagement (CPE), and when people click, pin, etc., your ads, you should pay the cost.

Drive traffic

When people know your business as your activity on Pinterest is regularly, the Drive traffic method is suitable for sending people to the site, product page, landing page, etc. In this way, the cost of ads is calculated based on cost-per-click (CPC).

Types of Pinterest business campaigns

Types-of-Pinterest-business-campaigns

Different types of Pinterest ads

There are lots of ways to promote your business or your content, such as:

Standard Pin ad

What do you think about promoting your website on Pinterest with pins? Ads pin is the same as another pin on Pinterest, but with a small difference. You can see the label promoting that. Someone can see this pin and save that on their boards. If they tap or click on the pin, go to your website, your YouTube channel, etc. You can choose an image or video for the Standard Pin ad on your Pinterest business account.

Shopping Pin

If you want to promote your catalog product and create a single link or multi-link to buy those, Shopping Pin helps you. You can promote a complete catalog of your product in these ads. For example, when you have a clothes shop, promote jackets, pants, bags, shoes and scarf with together.

Carousel ad

A carousel ad is a good feature for promoting more than two products or services. Also, you can use this feature to promote part of catalogs alone. This advertising is swipeable, and to see another product, you should swipe the right photos. For each part of the Carousel ad part, you can choose different text, links, or photos.

Video Pin ad

Do you like reading unique content or seeing beautiful photos or amazing videos? Which one of them is your first choice? According to a study on social media people’s behavior, video is more interesting for them. Video Pin ads in Pinterest business account help you promote your company or your products with amazing videos.

App Install Pin

Many people see advertised apps on their devices when playing games, surfing the internet, and watching videos. App Install Pin feature helps you promote apps on Pinterest and link the audience to App Store or Google Play For download them.

Why do we need a Pinterest business account?

Pinterest-business-account

Difference between a Pinterest personal account and a business account

Which the difference between a personal account and a business account on Pinterest? In the below chart, the AD1 agency shows you answer this question.

Feature Analytics dashboard Ad options Rich pins Cost Access to new features statistics
Pinterest personal account
Pinterest business account + + + + + +

How can I create a Pinterest Business Account?

To run ads on Pinterest, you need a business account. To create a business account, you must read the Business Terms of Service; after that, use the guides below.

 

Create a linked business account on the web

If you use Pinterest on the web, create Pinterest business account with these steps:

1) Click Sign up on the top-right of your screen

2) There are two ways:

Click on the Create a business account

Or

Click on the business on the menu, then click on the create account on the new page.

3) Enter your email address, create a password for your business account and enter your Age on the Age box.

4) Click on the create account button

5) In this step, you should build your profile and complete Profile name, website address (if you have a website), Country/region, and Language box. Then click on the Next button.

6) In this part, you should describe your business with the focus of your brand issue and set your brand goals.

7) This par is about describing your business, and you should choose one button.

8) If you want to run ads on Pinterest, choose this part and click on next.

9) Then you should complete free expert ads help! Page with Full name, email, Country code, and Phone number. Then click to Done button to complete registration.

Be careful:

At this time, you can create a business account from your desktop device only and can’t use this feature on IOS or Android devices.

How can I create a Pinterest Business Account?

create-a-Pinterest-Business-Account

How can I Create a linked business account?

You can create a business account linked to your personal account and switch between them. In this way, you can use the same email and password to login into these accounts. There is a fantastic thing for small businesses need more than one Pinterest business account. They can link up to four business accounts on their personal account on Pinterest.

To create a Business account on Pinterest with this method, you should accept Pinterest’s Business Terms of Service.

Then follow the below Guide:

Create a linked business account on the web:

1) In the first step, log into your personal account on Pinterest.

2) On the top of your screen see this icon . Click on that. After that click Add account.

3) Click on the create under Create a free business account.

4) Then, click on the Create a linked business account.

5) After that, click on Create linked account.

6) Complete filed in the Build your profile and click to Next.

7) Then, complete Describe your business filed and click on the next button to go to the next step.

8) Complete free expert ads help! And click on the Done button to finish.

9) If you want to run ads for your Pinterest business accounts, choose this part, then click on the next button.

Create a linked business account with Android devise

1) In the first, accept Pinterest’s Business Terms of Service and Privacy Policy.

2) Open the Pinterest application on your device log into your personal Pinterest account.

3) On the top-right of your screen show this icon . Tap on it.

4) Then tap to Account settings.

5) After that you should tap on a Linked business account.

6) To create a business account on Pinterest you should tap on a Create account in this step.

7) Click on the Done to complete steps.

Create a linked business account with IOS devise

For IOS devices, this feature isn’t enabled. IOS users can use these on the Pinterest website.

How can I convert my personal account into a business account?

You can convert your personal account to a business account on Pinterest. In this method, you have your followers and your pins in your new account and back to your personal account anytime.

Be careful; you cannot use this method if you created a linked business account to your personal account before. Therefore, to use this guide, you should close your linked Pinterest business account, then use the below guide.

Convert your personal account into a business account on the web:

1) The first step is to accept Pinterest’s Business Terms of Service and Privacy Policy.

2) Next, Log into your personal account on Pinterest.

3) On the top of your screen see this icon . Click on that, after that click Add account. Then click on the setting.

4) On the left side navigator you can see account settings, click on it.

5) Scroll down and change your account in the Account changes section.

6) Then locate convert to a business account under Account changes and click on the Convert account.

7) Click on the cover account and complete the Build your profile file. Then click on the next button.

8) In this part, a complete box of Describe your business and click next.

9) If you want to run ads choose that part and click on the next button to continue.

10) Select where you’d like to start and go to your new business account.

Convert your personal account into a business account with android:

1) You should accept Pinterest’s Business Terms of Service and Privacy Policy in the first step,

2) Then, open the Pinterest app on your device and log into your personal account.

3) Tap on this icon on the top-right of your screen.

4) Tap on Account settings, then tap Unlock business tools.

5) After that, tap Upgrade account and tap Done to complete convert Pinterest personal account to Pinterest business account.

Convert your personal account into a business account with IOS:

1) On an IOS device, you should accept Pinterest’s Business Terms of Service and Privacy Policy, too, for a start.

2) Then, open the Pinterest app on your device, and on the bottom-right of your screen, tap on your profile picture.

3) After that, Tap this icon on the top-right of your screen and tap Account Settings.

4) Finally, tap Unlock business tools, and Tap Upgrade account. Then tap Done to complete the setting.

How can I verify my website with Pinterest?

If you want to access analytics for encouraging people to visit your site and products, you should verify your website with Pinterest. Below learning how can do that.

Before starting to verify website with Pinterest

Create a subdomain for your website, such as “ads.AD1.com”.

Convert my personal account into a business account

Convert-my-personal-account

Step to Add an HTML tag to your website.

Add an HTML tag to your website. This tag helps describe a web page’s content. To add an HTML tag, use these steps:

1) In first, log into your Pinterest business account.

2) Click on this icon to open the many.

3) Select the setting and click on Claim on the left-side navigation.

4) Then click on Claim next to websites.

5) Click to the text box to add an HTML tag and copy text.

6) Click on continue and go to index.html file of your website and add this code to <head>.

Step to Upload an HTML file to your website

For Upload an HTML file to your website, follow these steps:

1) Log into your Pinterest business account.

2) Click on this icon to open the menu and click on the setting.

3) Click on Claim from the left-side navigation and click on Claim next to Websites.

4) Click Download HTML file and click on continue.

5) Upload HTML file on your web server at the root folder

6) GO to Pinterest, enter the website’s URL address on the box and click on verify.

How can you deactivate or delete a business account on Pinterest?

Someone create a personal account or business account on Pinterest. Then, they don’t use that for some reason. At this time, Pinterest has some option to deactivate the account or delete that forever. Below that, you can find how can use these options on a different device.

Ways of temporarily deactivating your Pinterest account

There are three ways to deactivate your Pinterest business account your account on the web, Android, and IOS devices.

Temporarily deactivate your Pinterest account on the web.

1) In the first steps, log into your account on Pinterest.

2) Then click on this icon to open the menu.

3) After that, click on setting, then click in Account settings.

4) You can see deactivate account under account change.

5) After that, click on continue, then select your reason for leaving Pinterest and click on Deactivate account.

6) To deactivate your Pinterest account successfully, go Pinterest website and check your username activity.

Temporarily deactivate your Pinterest account on an android device.

1) Opening the Pinterest app and log into your Pinterest account.

2) Tap on your picture, then tap on this icon .

3) Select setting, then scroll down to find Deactivate account. Tap on that and tap on continue.

4) Select your reason for leaving the app and tap on Deactivate the account.

Temporarily deactivate your Pinterest account on an IOS device.

1) Log into your Pinterest account on your device.

2) Tap your profile picture on the bottom right.

3) Tap on this icon . Then select setting and tap account setting.

4) Scroll down and tap on Deactivate account. Then tap on Continue.

5) After that, choose your reason for leaving Pinterest app and tap on Deactivate account

Ways of deleting your Pinterest account

There are three ways to delete your Pinterest business account your account on the web, Android, and IOS devices.

Delete your Pinterest account on the web

1) Log into your Pinterest account, then click on this icon for the open menu.

2) click on setting, then click on Account settings.

3) In this step, you should click on Delete account Under Account changes and click on Continue.

4) Select your reason for deleting your Pinterest business account or personal account. After that, click on send mail and check your email to confirm that.

Delete your Pinterest account on an android device

1) Open the Pinterest app on your device and log into your account.

2) Tap on your picture, then tap on this icon .

3) Tap on the setting; after that, tap on Account settings.

4) Scroll down and tap Delete account, then tap Continue.

5) Select your reason to delete an account on Pinterest, then tap on send an email and confirm email to complete steps.

Delete your Pinterest account on an IOS device

1) To delete a Pinterest business account or Pinterest personal account, you should log into your account.

2) Tap on this icon , then tap on the setting.

3) After that, choose Account settings, scroll down to find Delete account, and tap on that.

4) then tap on continue and choose your reason for deleting the account.

5) In this step, tap on send an email, and confirm your email to delete your Pinterest account completely.

FAQ about Pinterest business account

1) Can I use both of Pinterest business account and personal account?

Pinterest business account and Pinterest personal account are completely different. You can switch between them and use both of them.

2) Is Pinterest’s business account free?

You can convert your personal Pinterest account to a business account free or create a new Pinterest business account completely free. But, when you want to use Pinterest ads for promoting a brand or product, you should pay the cost.

Finally…

Do you have more questions about the Pinterest business account? Leave a comment on the below box or fill out this form for connecting with our team.