Gmail Sponsored Promotions Gmail Ads Can Boost Your Email Marketing

When executed correctly, Gmail Ad campaigns can supplement and boost the performance of a business’ email marketing efforts.

We were one of the first digital agencies in the UK to be given access to Gmail Ads beta by Google, so we really know how to utilise it’s high-level audience targeting to make email marketing smarter and more efficient. We also have the design resources to create more visually appealing email ads, to help improve click rates.

The targeting options for Gmail Ads are endless and there are so many creative ways to utilise them for great results.

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Gmail ads

With over 1.4 billion users, Gmail is one of the most popular email services available on the internet. If you want to take advantage of the vast opportunity presented to you by being able to advertise across the Gmail interface, then you’re in the right place.

With three ex-Googlers on the AD1 Digital Advertising team, we are confident that our uniquely customised Gmail Ad strategies are the best in our industry, and will allow you to reach as many potential customers as possible.

Gmail ads are displayed in an interactive format, and they appear at the top of Gmail inbox tabs, whereby they can expand similarly to an email. They can include images, videos and embedded links. These interactive ads enable you to engage with potential customers in a more personal format, and you still only pay-per-click on your ad.

Gmail ads are especially good for raising brand awareness, and encouraging potential customers to actively search for your brand. Google is able to target customers based on combined data from Google Chrome, YouTube and other services. This data allows advertising to potential customers based on their interests, habits and intent, as well as advertising to existing customers via remarketing lists.

Gmail Ads Can Boost Your Email Marketing

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“gmail ads are a staple in any PPC strategy”

Similarly to Display campaigns, the targeting options also include:

Custom Affinity audiences

– targets customers’ interests and habits, to make them aware of your business. Here you can choose specific websites that potential customers might visit, such as competitor sites or blogger sites.
In-Market audiences

– targets customers who are already in the market, which means that they’re researching products and are actively considering buying a service or product similar to yours. This takes into consideration where customers are in the buying process, and targets those who are most likely to buy your product/service as and when they click on your ad.

This kind of targeting includes categoric interests, for example, “Sports & Leisure”, or “Financial & Business Services”.

It can also be narrowed down to be more specific, for example, “Football” or “Investment Planning”.
Keywords

– This requires choosing words or phrases that are relevant to your product/service so that ads can appear to customers who are interested in those terms.

You can also target by location, demographics, device and more!

In addition, Gmail allows you to save ads to your inbox, which is convenient for people who are interested in your services but perhaps do not have the time to look through the email right away.

Here you can see what a Gmail ad would look like on a desktop screen:

gmail-ads management ad1 ppc agency -gmail ads service management

Here you can see what a Gmail ad would look like on a mobile screen:

gmail ads on mobile - gmail ads service management - gmail ads agency

Gmail ads are interactive ads that show in the Promotions and Social tabs of your inbox. Some of these ads are expandable. When you click one of these ads, it may expand just like an email. The expanded ad can include images, video, or embedded forms.

1- Sign in to your Google Ads manager account.
2- From the page menu on the left, click Settings, then click Subaccount settings at the top of the page.
3- Click the plus button .
4- Click Link existing account.
5- Enter the Google Ads account’s Customer ID number
6- Click Send invitation.

Based on some early data, we saw an average click-through rate of around 10 percent at an average cost of $0.10 per click, and conversions were solid. Gmail Ads are a simple way to get your emails in front of people. While it’s not free, as we’ve already seen, it can be reasonably cost effective when done right.

Advertising in Gmail is powered by the Google Ads platform, and all the related features that exist for advertising in Google Ads are also available for advertising in Gmail.

Ads on the Gmail page will be displayed in the promotion tab or attractive banners on the Gmail platform page, you will pay for clicking on the ad, after the user first clicks and opens the ads, click the CTA or SAVE.Forward button There is no cost

The amount you pay per click is determined by Google, and depends on the creativity of the ad, the target market target, the amount of competition, etc. The higher your quality score or quality score, the less you pay.
According to our experience in running advertising campaigns in Gmail, the lowest cost you will pay is $ 0.01 and the average click cost will be $ 0.10. In unmanaged campaigns, the maximum click cost may be up to $ 10.
As the advertising manager, we create your campaign in the best possible way so that the relevant people can see your ads and pay the lowest cost.
Payment for Gmail ads can be based on CPC (per click) or CPA (per user activity).

How to design an expanded ad that converts

  1. The image template is best if you want to get started quickly with your existing content.
  2. The single promotion template is best for showcasing one offer or video.
  3. The catalog template is best for promoting multiple products or offers.
  4.  Gmail Custom HTML upload : If you want to boost the trust of prospects clicking through, consider using Google’s HTML templates that you can customize fully to remain on-brand, try using video to “give viewers get a rich engagement with your brand within their email inbox, a place that they feel secure in and may view offers with less skepticism.”

Google’s biggest competitive advantage is its ability to target people with high purchasing power. In Google search, specific and long keywords indicate that the customer has done their research and is currently evaluating the market. If you provide the conditions for a favorable deal, you will win without any problems.

For example, users who search the “promotions” tab have a mental habit of spending money. The promotions tab is full of coupons and effective deals. So people who frequently search this tab are ready to buy.

Are you ready for Gmail ads?

Having been around since 2004, Gmail ads are a staple in any PPC strategy, and there’s a reason why they will continue to stand the test of time. To find out more, contact with us!