AdWords Search Ads are the ads that you see in the top four spots of Google’s Search Results Page. These ads are “Pay-per-Click”, which means it costs absolutely nothing to be on the page. You only pay when someone clicks on your ad and goes to your website.
The idea is simple – use all the targeting methods available to get the most highly qualified, relevant visitor to the website possible. If the website does its job of converting visitors to actions, then this can be a very profitable way to feed your sales funnel.
Why? The concept is simple. People use Google to find local businesses. They enter keywords related to your business. That makes them extremely likely to buy from you since they are actively looking for what you sell. Since your ad appears at the exact moment they are looking for you, and they click on your ad at that moment, and they see your website a second or two later, AdWords delivers high quality, timely visitors to your website. The likely hood of that person contacting your business is very high.
A timely advertisement can turn ordinary users into loyal customers for your business.
Google’s advertising experts will guide you through the creation of advertising campaigns.