Turn searches into sales with Google Advertising
Advertising on Google is the most profitable digital advertising channel. Your business is just a few clicks away from appearing on the front page and becoming the main choice of customers. Being on the front page significantly increases your chances of being seen and improving sales. But if you do it without the expertise and knowledge of advertising, you will waste all your budget!
We are here to manage Google ads for you
What are AdWords Search Ads?
AdWords Search Ads are the ads that you see in the top four spots of Google’s Search Results Page. These ads are “Pay-per-Click”, which means it costs absolutely nothing to be on the page. You only pay when someone clicks on your ad and goes to your website.
The idea is simple – use all the targeting methods available to get the most highly qualified, relevant visitor to the website possible. If the website does its job of converting visitors to actions, then this can be a very profitable way to feed your sales funnel.
Why? The concept is simple. People use Google to find local businesses. They enter keywords related to your business. That makes them extremely likely to buy from you since they are actively looking for what you sell. Since your ad appears at the exact moment they are looking for you, and they click on your ad at that moment, and they see your website a second or two later, AdWords delivers high quality, timely visitors to your website. The likely hood of that person contacting your business is very high.
A timely advertisement can turn ordinary users into loyal customers for your business.
Google’s advertising experts will guide you through the creation of advertising campaigns.
You want to get in front of people who are searching for you – that’s a no-brainer. “Google Ads” pairs a high intent with a high volume to give you traffic that converts.
But getting the right people at the right time is more than just keywords. Every single search is an auction where businesses are bidding for their place at the top of the search results. But it’s more than just bidding the highest, it’s about finding the right auctions to be in. Getting the right message, in front of the right person, at the right time and putting them on the right page is an art-form.
That’s where we come in! With so many variables involved, we know the importance of dedicating time and expertise to get the best out of your ads. Our Google Ads specialists are here to ensure you’re culling waste, playing to your strengths, out-manoeuvering your competitors and grabbing those customers.
How Much Does Google Ads Cost?
Google Ads is based on an auction system that rewards businesses who have high-quality ad campaigns with lower costs and better ad placement.
WE can exercise tight control over how your Google Ads budget is spent using tactics like ad scheduling, keyword targeting geotargeting, and device targeting.
The average cost per click in Google Ads is between $1 and $2 on the search network. The average CPC on the Display Network is under $1. If you’re advertising in Display.
How Does Google Ads Work?
Google Ads functions in essentially the same way as an auction.
The ad auction begins when a user enters a search query, after which Google determines whether the query contains keywords that advertisers are currently bidding on.
Google measures quality bids and scores to determine your ad rank. Your quality score is based on keyword rate, keyword and advertising releases, and landing page relevance. This ensures that the top ad space does not simply trade with the deepest pockets. In other words, Adwords gives great content and punishes pages with misleading content or no content at all. The higher your quality score, the more often your ad will be displayed.
At AD1 , our staff of over 20will manage your Google Ads (previously AdWords) campaign by targeting the keywords that drive conversions, leads and purchases. We know a substantial return on your marketing investment is all that matters and use advanced campaign management methods to make it happen.
Our highly focused keyword research allows us to determine the most cost-effective approach to obtaining qualified customers who are searching for exactly what you offer. Through a variety of research tools and techniques, we develop effective paid search campaigns focused on meeting your target cost per sale or lead.
By investing in Google Ads, you will assist highly eager buyers in finding your site who wouldn’t necessarily find it organically via search engine optimization techniques.
Our goal is to turn each dollar you invest into multiple dollars of profit – creating a sustainable, effective campaign.
- Account set up and configuration.
Industry / Competition Research
- Keyword Discovery and Selection
- Campaign Management, Strategy and Maintenance (or Improvement on Current Site)
- Creative, keyword-optimized ad content.
- Ad Text Creation and Submission
- Data Analysis and Tracking Through PPC Monitoring
- Call Tracking
Personalized Reporting Dashboard
- Landing Page Strategy, Design, Development, and Optimization
- Customized content to enhance landing pages.
- Copywriting for New Campaigns
- Bid settings and Budget Optimizations
- Location settings for Geo-targeting Strategy
- Ad Optimizations, Monitoring & A / B Testing
Ready to boost your traffic?