What do you think about Instagram advertising costs? In your opinion, social media ads are Affordable or not? AD1 agency, in this case, Talks about Instagram ads, their cost, and how you can decrease Instagram advertisement costs.

There are too many small businesses on the Instagram platform. When Zuckerberg bought that in 2012, this platform had few members. But now, Instagram is a famous platform with 1 billion active users worldwide and you can buy anything on this platform.

But there are a lot of businesses on Instagram, and maybe customers cannot find you, but with Instagram ads, you can promote your product and show them to all of your real customers. Because Instagram lets you see the behavior, habit, age, and demographics of followers, you can promote your products and sell them.

Instagram advertising helps you to make more money and increase your Instagram followers. If you want to lower your Instagram advertising costs. In that case, the AD1 agency supports you. You learn about Instagram ads, kind of hat and compare between Instagram and other social media like Facebook.

What is the Instagram ad?

Instagram ads are similar to Facebook ads. The businesses pay to show their ads in feed, posts, stories, and more on Instagram. They are no different from regular posts, and users cannot realize these are ads when they don’t see ads tag on posts or stores.

Instagram ads are an excellent process to increase awareness, engagement rate, and more sell. If you have a good strategy for Instagram ads, you can get more Instagram followers and sell more with lower ads budget.

How does an Instagram ad work?

Instagram ads help small business promote their product to their audience. This advertising work-based clicks, and when the user clicks on ads, the cost of that Decreases on your budget. Instagram ads usually include images, videos, or collections of them. Also, there have more features such as a CTA button, links to the website, or product catalog.

How much do Instagram ads cost?

Instagram ads cost estimated based on your campaign objective and campaign lifecycle. You can choose to view videos, click on a link or download a mobile application for Instagram advertising adjective. If your business is new on Instagram and you want to show your product to customers, you need a brand awareness campaign. But when you want to increase you’re selling or attract new customers, you need lead generation or more selling campaigns. For CPC (cost-per-click) adverting campaigns on Instagram should pay about $0.20 to $2 per click. This campaign is good to choose for small businesses. Your ads show lots of people and happened brand awareness very well. But you only pay for a click on ads link, not show and promote ads.

If you need impressions, you should be chosen CPM (cost-per-impressions) advertising campaign on Instagram. For CPM ads should pay $6.70 per about 1000 impressions.

How many factors do we have for Instagram ads cost?

If you want to find new customers on Instagram, increase your follower, and more Selling products, in that case, you need to know the variety of factors the Instagram ads cost. For example, when your business sells jams or homemade food, your customers are neighbors and need local Instagram ads.

There is some essential factor to Instagram ads:

  • Business targets (brand awareness, increase selling or lead generation, etc.)
  • Competitiveness factors
  • Times of ads in years( same as holidays, Christmas, Black Friday, or routine days)
  • location of a business
  • kind of products
  • Audience

For estimated Instagram ads cost for your business, we suggest starting with a low budget and testing advertising plans, then scaling up your budget based on your objective.

Is it worth it to do Instagram ads?

There is some reason about this situation in the below:

1) Higher CTRs rate

When you create three or more social network campaigns on Facebook, Twitter, and more, Instagram has the highest click-through rates (CTRs). Therefore Instagram has the best performance than other famous social media ads. CTR rate on Instagram is about two times greater than other social media networks.

Also, the CTR results are not the same for small businesses. That depends on your objective, audience, run time, etc.

2) Different objectives option

For creative advertisement, you need a different option for targeting. For example, some small business needs a local target location, and the audience is 25 to 45 years old, etc. you can use Instagram’s different target option to target people who love sports, travel, and more. Facebook has the same option as this.

3) higher-order values for Shopify

Why do small businesses use Instagram advertisements? Except that they need brand awareness for more selling. Instagram has a grate order value than other social media networks like Facebook. In our case study in AD1 agency, Instagram ads order is about 10% more than Facebook. That is incredible. Because Facebook is the trend and oldest social media, it has too many users than Instagram.

4) Highest engagement and conversion rates

Engagement rates in Instagram are more than other social media same as Facebook. Our result is lots of Instagram ads. Facebook ads, Twitter ads. Snapchat ads, etc., show Instagram ads engagement about 10% better than Facebook and most better other social media.

This engagement is, as a result, people click on the ads, order the product, like posts, etc. social media’s conversion rates are different. For example, this rate for Twitter ads is about 0.70%, for Pinterest ads is about 0.50%, but this rate for Instagram is more than 1 %. This rate depends on your advertising strategy and plans for Run ads time.

Determines factors Instagram ads costs

How many dos it cos Instagram advertisements? Small businesses often ask these questions. Your ads cost depends on your budget and strategy plan.

These factors are important in determining the cost of advertising on Instagram:

1) Bid amount

If you pay 1000$ and one ads click is 2$, you can get 500clich on your ads. CPM campaign business paid more Instagram ads than CPC campaign. For a start, you can start with a limited budget of about 500$ and increase that over time.

2) Ads score

Your Instagram ads score an essential part of your advertisement cost. If the audience is interested in your advertisement and clicks on it, comment below the post, etc., your ads relevancy score improve and ads cost decreases. In this case, with minimum paying, your campaigns get more clicks.

3) Competition

All of the small and large businesses have Competitors, and on Instagram, it is influenced your ads cost. If you target a demographic of people and your Competitor target the same, Instagram advertising costs maybe increase. Competition is vital in events and holidays, same as black Friday, Christmas, valentine, etc., or Day of the week and your market (B2B or B2C). So, targeting a strategy plan for Instagram advertising cost is very important.

How can we lower Instagram ad costs?

Is there any way to decrease Instagram advertising costs? Yes, it is. AD1 agency offers you the best way to this case.

  • With automatic bidding, you can run Instagram ads efficiently and find the best budget for your CPC campaign.
  • Target people based on their age, Location, Demographic information, Interests (sports, technology, or modeling), and Behaviors.
  • Set goals for your campaigns, same as awareness, Consideration, or Conversion.
  • Create relevant landing pages for lead generation or guide the user to find your product or services.
  • Test your advertising to find the best version.

You can see real results about Instagram ads in the below tables and estimated your advertising cost:

 Instagram ads cost per age for CPC campaign

Age of people CPC ads cost
13-17 0.25$to 0.75$
18-24 0.50$to 1$
25-34 0.5$to 1.25$
35-44 0.50$to 1$
45-54 0.75$to 1$
55-64 0.75$to 1$
65+ 0.50$to 0.75$


Instagram ads cost by gender for CPC campaign

Gender of people CPC ads cost
Female 0.70$to 0.90$
male 0.50$to 0.80$

Instagram ads cost by placement for CPC campaign

Placements of ads CPC ads cost
Desktop Newsfeed 0.30$to 0.40$
Instagram 0.50$to 0.70$
Audience Network 0 $to 0.10$
Mobile Newsfeed 0.10$to 0.20$
Right Column 0.10$to 0.40$


Instagram ads cost by the country for CPC campaign

Placements of country CPC ads cost
Germany About 1.39$
japan About 1.48$
Oman About 1.51$
Canada About 1.53$
Finland About 1.55$
Austria About 1.72$
Qatar About 2.60$
United state About 3.56$
Norway About 2.95$
Kuwait About 2.10$


What is the difference between Instagram ads and Facebook ads?

Facebook and Instagram are popular social media and a subset of Meta Company. Bothe of the theme created for sharing photos, videos, and content in the post and stores. Also, they have much same advertising. Facebook with 2.89 billion older than Instagram, with about 1 billion users. The cost of advertising on Facebook is different from Instagram.

For example, if you want to create a CPC campaign on Facebook, you should pay about $0.97(pare one click), but the same campaign on Instagram is about $0.20-$2.00(pare one click). Also, there are different rates for CPM campaigns on Instagram and Facebook. The cost of a CPM campaign on Instagram is about $6.70(par 1000imperation). But for this campaign on Facebook, you should pay $7.19(par 1000imperation)

Name of social network CPC cost CPM cost
Facebook About $0.97 About $7.19
Instagram About $0.20-$2.00 About $6.70


Types of Instagram Ads 2022

Instagram is a famous and attractive social media in the world. Users send their photos, videos, etc., on this platform. Everyone can send a post or story on Instagram. Then this platform uses these features to promote Instagram ads. In the new advertising, users see photos, videos, etc., show reactions to them, but they don’t understand it’s kind of ads. Because advertising promotes the same as a real post or story on Instagram.

If you have a new Instagram advertising campaign plan and don’t know the social media ads, the list below will help you. In this list, we bring usual types of advertising formats on Instagram

  • Instagram Image ads
  • Instagram Carousel ads
  • Instagram Stories ads
  • Instagram Shopping ads
  • Instagram Video ads
  • Instagram Explore ads
  • Instagram IGTV ads
  • Instagram Collection ads
  • Instagram Reels ads

Each of these ads is used for specific business goals. For example, if you have online clothes Shopping and this month want to promote your new product for best-selling, stories ads is a good choice. To create the best campaign on Instagram, continue this case with AD1 and similar these plans.

How to create my business Instagram ads?

There are many small businesses on Instagram, and the founder only creates the page and use post and story feature to promote their products. Therefore for creating an Instagram ads campaign, they need complete Instructions.

AD1 helps you to create the first Instagram ads campaign starting. Follow the below steps:

1) You should create a Facebook business page in the first step.

2) Then link your Instagram account to the Facebook business page

3) In this step should choose your campaign objective (same brand awareness, reach, traffic, app installs, etc.)From the list

4) Then select your audience for ads campaign

5) This part is vital. In this step, you should choose ads budget and schedule that.

6) Finally, you should choose a post or story that includes a picture, video, caption, link, CTA, and more. Then choose Instagram ads format same as carousel or single image and publish the advertising.


Frequently Asked Questions

FAQ about Instagram ads

Why can’t I pay for a promotion on Instagram?

There are many reasons to you cannot pay for Instagram ads. First of all, you are not a page admin. To create advertising and payment on Instagram, you must log in for the admin account. Then, you need a business account on Facebook. If you have a Facebook business account, log in thatوotherwise create a new account for an Instagram advertisement.

Instagram paid promotion is good to choose?

For Instagram ads, you don’t need a particular video or photo. You can choose some of your posts or stories for advertising and pied based on one click or 1000 impressions. It is fantastic. Because many people see your ads and when they react there is payment

How can I promote my Instagram for free?

Instagram advertising, like Facebook ads, is not free. You can be paid between 20 cents to 2$ per click for a CPC campaign. This cost depends on the business campaign objective and time to show ads.

How do I promote my paid Instagram post?

  • increase your content production and improve that
  • promote your Instagram posts to other social networks
  • Generate user-friendly content like video, photos, etc.
  • Use relevant hashtags to promote your posts.
  • Publish Instagram content on your website and link between them.
  • Connect with influencers to promote your Instagram page.
  • present your products and services with creative videos
  • Run an amazing contest whit an interesting gift.
  • Optimize your profile whit a professional bio, add your site address and emojis.

How much does it cost to advertise on Instagram 2022?

Instagram cost per click (CPC)
For all metrics, Instagram cost per click in 2021 ranges from $0.40-$0.70. This takes into account all clicks that happen on an ad, which includes not only link clicks, but likes/reactions, comments, and shares

How much does it cost to post an ad on Instagram?

Typically companies on average pay, $0.50 to $1 per click. In highly competitive industries, for example, apparel, you’ll pay more. The cost of Instagram ads may go up to $3.00 per click.

How much does it cost for an ad on Instagram?

Typically companies on average pay, $0.50 to $1 per click. In highly competitive industries, for example, apparel, you’ll pay more. The cost of Instagram ads may go up to $3.00 per click.