instagram has the highest engagement rate amongst all social media platforms, making it a fantastic way to bond with potential customers. As Instagram Ads are run through the same platform as Facebook Ads, your targeting options are limitless. You can find your customers based on their demographics, interests, activities, or behaviours, and layer those targeting methods to find your niche.
But even with such high engagement, it can be difficult to convert people who aren’t looking for you at the time. Growing beyond engagement requires a strategy to find the right people, with the right ad, at the right time.