Pinterest introduces Search ads with Keyword and Shopping campaigns
Engage with a specific and highly-targeted audience with a managed social media campaign for Pinterest that generates awareness, sales, and more for your business.
Pinterest advertising can work for a range of marketing goals such as brand awareness or sales growth.
You can think of Pinterest as a platform of ‘ideas’ where users browse and search for inspiration on products and topics through visual ‘pins’. Pinterest Ads can combine keyword and interest targeting, allowing you to get your products and ideas in front of the right people, at the right time.
Essentially, you can combine the search aspects of search engine marketing (for example, Google Ads or Bing Ads) with the audience targeting of social ads (Facebook or Instagram). The interest targeting is extensive and detailed, so you can really hone in on your target audience.
Our Pinterest Ads management includes strategy, set up, and ongoing optimisation, which is perfect for those that are looking to expand their PPC marketing portfolio.
Why should I use Pinterest advertising services?
Of all the social media sites available to your business, you may have put Pinterest last on your list. Considering that 81 percent of Pinterest users are female, it may seem like there is a narrow market for reaching potential leads. However, Pinterest is a great place to advertise your business to reach new leads.
Here are three reasons to invest in Pinterest advertising services:
You reach more interested leads
When you run your Pinterest advertising campaign, you expose your business to people who like similar products you offer. It helps you reach these leads and connect with them. When they see your content, they can check out your products and follow your Pinterest page.
You can focus on running your business
You have to focus on the day to day operations of your business, which doesn’t leave much time to run a Pinterest advertising campaign. By investing in Pinterest advertising services, you don’t need to worry about running a campaign while running your business.
You can rely on a team of experts to run your campaign for you. They’ll have experts in Pinterest marketing, which also means you’ll have experts running your campaign. You’ll get a campaign that drives results.
Pinterest influences purchases
Pinterest advertising services can help you connect with that person who is looking for a specific product. If you run an ad for a specific search, you can draw leads to your pin and get them interested in your product.
Let’s say that someone is searching for a chicken skillet dinner. Upon searching, they see a pin for cheesy chicken bacon skillet dinner. The post is promoted by Kraft.
They check out the recipe and it fits perfectly with what they’re seeking. When they go to buy the ingredients, they’re more likely to buy Kraft cheese because it’s in the recipe. This is a conversion for Kraft.
This is just one example of the many ways Pinterest ads can drive conversions for your business. Since people are searching for specific products or ideas, they are more likely to convert when they find them on Pinterest.
What companies should use a Pinterest advertising agency?
As you look into Pinterest advertising, you may be wondering if you should hire a “Pinterest advertising agency“. If you aren’t sure if you should use a Pinterest advertising agency, here are three reasons to hire one:
You don’t have time to run a Pinterest advertising campaign
For businesses that are too busy focusing on their business, it’s best to let a Pinterest advertising agency take the reins. You don’t want to miss out on a great opportunity to reach new leads for your business because you don’t have the time.
Hiring a Pinterest expert will help you get the best of both worlds.
You don’t have the resources
You need resources to run a Pinterest advertising campaign.
Whether it’s tools or people, you must have the proper resources to run your campaign. If you don’t have access to marketing tools or don’t have a dedicated team, you’ll want to consider relying on a Pinterest advertising campaign.
A Pinterest advertising company will provide you with the resources you need. You will get everything you need for your campaign, whether it’s programs, people to work on your campaign, or expert knowledge.
This makes it easier for your business. You don’t need to worry about learning how to advertise on Pinterest or hiring additional employees to run your campaign. A Pinterest marketing company will provide you with all you need to run a successful campaign.
You aren’t sure where to start
If you’ve never run a social media marketing campaign or you’re not familiar with Pinterest, you may not know where to start. It is challenging to figure out how to run a social media marketing campaign if you’ve never run one before. By relying on a Pinterest advertising company, you’ll work with an agency that has experience in running a Pinterest advertising campaign.
A Pinterest advertising company will help you create a campaign that is tailored to your business. They will create a campaign that helps you drive the best results for your business.
Where do users see Pinterest ads?
Whenever you run an advertising campaign, you want to know where your audience will see your ads. With Pinterest advertising, your audience will see ads in:
- The Home feed
- Category pages
- Search results
These are the three main places your audience will see Pinterest ads and where they will be more inclined to click on your ad.
Why Partner With a Pinterest Ad Agency?
Did you know that there are over 250 million people on Pinterest? This platform is an awesome opportunity for your business to connect with leads interested in your business. By investing in Pinterest advertising services, you’ll help your business connect with valuable leads.
different types of Pinterest ads
These are the different ad formats you can use to reach people interested in following your business on Pinterest. You can use these ads to advertise your online store, Etsy store, and more.
Promoted pins
This is the most basic ad format that looks like your standard pin. They help you reach more leads.
Promoted video pins
These are videos that appear in search results as promoted posts. They inspire people to try new things and give a new perspective to your products.
Promoted carousels
Promoted carousels contain multiple images for Pinners. Pinterst allows you to add up to five images that users can swipe through to learn about your product or brand.
Promoted app pins
These ads allow people to discover and download new apps. When someone clicks on the ad, it takes them directly to download the app without leaving Pinterest.
These are the different ad formats you can use to reach people interested in following your business on Pinterest. You can use these ads to advertise your online store, Etsy store, and more.
