Case Study for a Education Industry

To increase traɝc for client´s website and increase organic engagement and Facebook page likes.

Challenge

1. The main challenge was to lower the cost per result.
2. To increase organic engagement on client’s social accounts.

Problems Earlier

The organic likes, reach and engagement was too low.

Reason for low engagement
  • No Consistency of social media posting
  • No attractive social media posts
  • No proper sharing of mix content (Motivational, Facts, humor and Business posts)
  • No proper monitoring of Ad campaign
  • No A/B testing for Ad campaign
Solution & Process
As earlier, the page is not getting good likes and engagement, we started with doing R&D on the website, their services and what they offer.
We started to post Motivational posts, facts, trivia and fun facts, asked questions to the audience to increase the engagement so that the audience will connect to the page.
We started to post images on daily basis. The more likes and engagement we got is through interactive posts

Our objectives were:

To increase traffic for client’s website:

Created attractive Ad copies
Started doing A/B testing with different Images and text
Did carousel ads which gave a good boost to the Facebook ads
Narrow the target audience.
This helped us to increase website traffic and decrease the CPR

Results

After doing detailed study of the page, we shared images on regular basis which created organic engagement, reach and likes. We also shared good and variety of images and videos. Our turning point in increasing page likes and engagement was sharing interactive posts which connected audience with the page. Over a period of time we saw steady progress on page in terms of organic likes and engagement.

Organic page like growth

Social media marketing for Education ad1.one smo agency ppc agency

To increase organic engagement and Facebook page likes

  • We started with creating content that included 10 Business and 10 engaging content that is relevant to the business with attractive images
  • Know Your Optimal Times to Post on Facebook (when the fans are most online)
  • There was a proper content mix for eg: on monday we post #MondayMotivational posts
  • We also started sharing these posts on relevant group
  • Focusing on Posts with a proper CTA

Examples of Enaging content on social mediafor better engagment. (Organic Engagement

Social media marketing for Education facebook ads agency

Campaign Performance Comparison

Social media marketing agency for Education facebook ads services