Prior to SEO

This Jewelry Company came to us in July 2014 with some online presence. They wanted to improve their national presence by increasing organic rankings and traffic to their website and expand their clientele. At the time they signed on for our SEO services, they had just a few keywords ranking on the first page of major search engines. A few months later, the site was hit by a Google update due to some unnatural backlinks built by a previous SEO vendor.

Our Approach

  • We identified how potential customers were searching through extensive keyword research.

  • We designed and implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.

  • When the website has hit by a Google update, we did a thorough backlink analysis and created an immediate plan of action to remove/disavow bad backlinks.

  • We ensured that all names, addresses, and phone numbers were correct, complete and consistent across key sites, including top tier directories such as Google My Business and Bing Local.

  • We developed and distributed SEO friendly content on relevant websites.

  • We created and distributed videos about the business.


The momentum of the campaign was in full throttle as they now rank in the Top 3 positions of search engines for 500+ keywords and 2500+ keywords between Positions 4 to 10, an increase of more than 2300%. Page 2 keywords also increased from 1340 to 3839, an increase of close to 200%.

SEO for jewelry company
*Major Search Engines defined as Google and Bing
Increase in organic website traffic since September 2016. 401,468 organic visits received in the last one year.
Increase in organic goal completions since 2016. 171,628 Goals completed in the last year.
Increase in new organic website traffic since September 2016. 373,389 New organic visits received in the last year.