Case Study for a Matrimonial Business

Acquiring signups and driving traffic to client’s website with the help of Facebook Website Click.

Challenge

Building strong brand presence and driving maximum traffic with the help of Facebook Website Click ads with the budget of $200/mont

Problems
  • Low brand presence
  • Target audience was not accurate.
  • Promoting on wrong device.
  • Budget was too low.
  • Low ad quality.
  • No retargeting campaign was setup.
Solution & Process

“One step at a time”

We took a 3-phase marketing approach to achieve the objective during a 3 month ad campaign

For the first phase, we used website click objective with catchy ad designs and content to increase brand awareness and showcasing the service of the client, encouraging people to visit its website.

In the next phase, we used the Facebook pixel to trackconversions on its website, and then created CustomAudiences of people who visited the website through ads and Audiences of people who visited the website through ads and retargeted the ads to the audience who were tracke

For the third phase, we made those ad live which were having highest number of engagement in previous 2 months by using Lookalike Audiences to reach out to potential audience with profiles similar to those who had shown interest in its service.

Results

3-phase marketing approach helped client to achieve the following in 3 months:

2x return over ad spend.

3x increase in reach.

50% improvement in driving traffic on the website.

Campaign Performance Comparison

social media marketing for Matrimonial Business
facebook marketing ad1 digital marketing services for Matrimonial Business
facebook marketing social media marketing services for Matrimonial Business ad1 agency

Client’s Testimonial

“We got total signup as of today 15. Good job! I will keep on renewing each month as long I get 15 lead. Keep it up!”

Mohammed Mortoja,Digital Marketing Lead.