Solution & Process
“One step at a time”
We took a 3-phase marketing approach to achieve the objective during a 3 month ad campaign
For the first phase, we used website click objective with catchy ad designs and content to increase brand awareness and showcasing the service of the client, encouraging people to visit its website.
In the next phase, we used the Facebook pixel to trackconversions on its website, and then created CustomAudiences of people who visited the website through ads and Audiences of people who visited the website through ads and retargeted the ads to the audience who were tracke
For the third phase, we made those ad live which were having highest number of engagement in previous 2 months by using Lookalike Audiences to reach out to potential audience with profiles similar to those who had shown interest in its service.