Project Description

Challenge

The main challenge of the account was to Increase Conversions.

Client Problems Earlier
  • No Consistency in Conversions
  • Complaints Regarding Optimization
Reason For Low Performance Observed By Us
  • Inadequate budget
  • No Ad Extension
  • Inappropriate campaign settings
  • Too high bidding for keywords
Solution & Process
We took over the campaigns
we started testing a few Ads with different Headline & Description

Changed selected keywords bid to first page bid.

This helped us increase click through rates (CTR).

Below are few more strategies we applied in the campaigns

Started Search Campaign with Display which gave us good results
Added Remarketing campaign which gave us leads in low cost/conv.
Added keywords in all match types to optimise the bid accordingly.

Results

Within 3 months %72 increase in conversions.

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0 Months
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Conv. rate have improved from 27% to 72%
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