AD1| PPC ADS Management for Event planners |PPC advertising

Challenge

The main challenge of the account was to increase Conversions and to lower down the Cost per conversion.

Client Problems Earlier

Spending More With Almost No Conversions
Complaints Regarding Optimization

Reason For Low Performance Observed By Us

Inadequate budget
No Ad Extension
No Call Tracking

Solution & Process

We planned a campaign strategy that included dynamic text adverts for when the initial search is performed

we combined this with a number of remarketing campaigns that re-engaged with the customer using the Google Display Network.

We set up conversion tracking in AdWords to track contact form submissions and used a Google forwarding number to track their calls.

We then used Google Analytics to monitor users that visited the contact page and their onsite activity

Steps taken

Adding Remarketing Banners

Bid and Optimization

Added irrelevant Keywords as Negatives

Bidded moreover on Mobile devices to produce high click–through and conversion rates.

Allocation of budget to Search and Remarketing

Results

Uprated drove a +40% increase in enquiries for wedding planning services within the second month and almost 60% in the 3rd month of managing the campaigns.
Google Display & Remarketing conversions increased 16% month on month.
Even the brand awareness was improved