ppc ads management for Event planners IndustryDigital marketing2021-01-01T16:30:43+03:30
The main challenge of the account was to increase Conversions and to lower down the Cost per conversion.
Client Problems Earlier
Spending More With Almost No Conversions
Complaints Regarding Optimization
Reason For Low Performance Observed By Us
No Ad Extension
No Call Tracking
Solution & Process
We planned a campaign strategy that included dynamic text adverts for when the initial search is performed
we combined this with a number of remarketing campaigns that re-engaged with the customer using the Google Display Network.
We set up conversion tracking in AdWords to track contact form submissions and used a Google forwarding number to track their calls.
We then used Google Analytics to monitor users that visited the contact page and their onsite activity
Adding Remarketing Banners
Bid and Optimization
Added irrelevant Keywords as Negatives
Bidded moreover on Mobile devices to produce high click–through and conversion rates.
Allocation of budget to Search and Remarketing
Uprated drove a +40% increase in enquiries for wedding planning services within the second month and almost 60% in the 3rd month of managing the campaigns.
Google Display & Remarketing conversions increased 16% month on month.
Even the brand awareness was improved
increase in enquiries for wedding planning services
Google Display & Remarketing conversions increased