Project Description

Local ads on Google and Bing

Local result-oriented ads aimed at increasing bookings and calls

For the plumbing services in Sydney, we created a local advertising campaign on Google and Bing to increasing phone calls and online bookings

Challenge

The main challenge of the account was to increase Conversions and to lower down the Cost per conversion.

Client Problems Earlier
  • Spending More With Less Conversions
  • Complaints Regarding Optimization
Reason For Low Performance Observed By Us
  • Inadequate budget
  • No Ad Extension
  • Irrelevant Landing pages
  • No Call Tracking

  • Poor Ad Copies

Solution & Process

Started will allocation of landing page. We took over the campaigns

we started testing few Ads with different Headline & Description. These new ads performed much better than the old ads.

This helped us increase click through rates (CTR) and decrease the cost per conversion

Below are few more strategies we applied on the campaigns

We have expanded keywords list.
Allocation of budget to the best performing campaign.
Set up Conversion action for Thank you page and Calls.
Monitoring of budget consumption and adjusting according to weekly and daily patterns.

Results

Over a period of time we saw a steady increase in number of conversions with a decrease in cost/conversion ratio.

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