Project Description

Challenge

The main challenge of the account was to increase Conversions and to lower down the Cost per conversion.

Client Problems Earlier
  • Spending More With Less Conversions
  • Complaints Regarding Optimization
Reason For Low Performance Observed By Us
  • Inadequate budget
  • No Ad Extension
  • Irrelevant Landing pages
  • No Call Tracking
  • Poor Ad Copies

Solution & Process
This helped us increase click through rates (CTR) and decrease the cost per conversion

Below are few more strategies we applied on the campaigns

Results

Over a period of time we saw a steady increase in number of conversions with a decrease in cost/conversion ratio.

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