Case Study for APP INSTALL (IOS APP STORE/GOOLE PLAY STORE)
To get more mobile App installs for IOS and Android mobile and also help to increase awareness about client´s business/service/App.

Challenge

The main challenge for this account was to get more App Installs with low Ad Spent $50 for 7-8 days as they were newly starting Facebook ads.

Process
We started the campaigns by testing few ads with different Headline & Description
These ads performance has been increasing and App Installs started flowing.

To decrease the cost per App Install. Below are few more strategies

Appealing ad banners
Proper Targeting
Pausing the non performing Ad
Daily Monitorin
A/B testing to see the performance of the Ads

Results

Over a period of time we saw a steady increase in number of App Installs. The cost per App Install has been consistent in getting more App Installs.

Campaign Performance Comparison

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