Project Description

Case Study for a Cosmetic Surgery Business

To generate leads for business and help our clients increase their web traffic and sales which will help them grow their business through advertising on Facebook.

Solution & Process

To decrease the cost per lead. Below are few more strategies we applied to the campaigns

  • Call to action ad contents
  • Appealing ad banners
  • Appropriate Targeting
  • Adding the pixel code for retargeting and tracking the actions taken on the website.
  • Pausing the non performing Ads
  • Creation of Custom Audience of website traffic following which a lookalike audience had been created.

  • Creation of the lookalike audience from the leads that were generated in the month of May and June thereby increasing the ROI on the ads.
  • Daily Optimization
  • A/B testing to boost the results

Results

  • Over a period of time, we saw a steady increase in the number of leads.
  • The cost per lead has been consistent in getting new leads.
  • We were able to play safely in regards to Facebook advertising policies.
  • We managed to overcome our challenge of maintaining the cost per lead up to $5/day.

Campaign Performance Comparison

MAY (1st to 30th)

ad1.one digital marketing & seo & ppc ads & social media services

JUNE (1st to 30th)

Case Study for a Cosmetic Surgery Business

JULY (1st to 30th)

social media services ad1.one social media marketing for a Cosmetic Surgery Busines
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