we was create a lead generation campaign on Facebook
For franchise business in Melbourne with the aim of increasing sales lead
CPL campaigns are launched to increase sales leads for businesses that have a sales and CRM team to track leads and potential customers. The campaign will be created to collect phone numbers, emails and information from people who are interested in your products and services.
The main challenge of this CPL campaign was low advertising budget and high competition in the target market. In addition to reducing the cost of each lead, we also had to increase the number of leads.