we was create a lead generation campaign on Facebook
For franchise business in Melbourne with the aim of increasing sales lead
CPL campaigns are launched to increase sales leads for businesses that have a sales and CRM team to track leads and potential customers. The campaign will be created to collect phone numbers, emails and information from people who are interested in your products and services.
Challenge
The main challenge of this CPL campaign was low advertising budget and high competition in the target market. In addition to reducing the cost of each lead, we also had to increase the number of leads.
Problems Earlier
Cost per Lead was not cost-effective for the customer between $ 13 and $ 14. They asked us to get more lead and reduce the conversion rate.
What problems reduced the performance of ads on Facebook?
Solution & Process
By changing the text, description and images of the ad, the performance of the campaign changed significantly and more leads were generated
To decrease the cost per lead. Below are few more strategies we applied on the campaigns.
Results
Campaign Performance Comparison
first month (1st to 30th) APRIL

second month (1st to 30th) MAY

Third month (1st to 30th) JUNE
