Case Study for Insurance Industry

To increase traffic for clients website.
To increase organic engagement and Facebook page likes.

Challenge

The main challenge for this project was it was having zero/no engagement activities on Instagram. Needed to have to start from the ground state.

Solution & Process
To increase traffic for clients website:
We took ower the campaign, we created attractive Ad copies and started doing A/B testing with different Images, Headline and Ad text.
We did carousel ads which gave a good boost to the facebook ads.
Narrow the target audience.
To increase organic engagement and Facebook page likes
  • We started with creating social media content for this business that included 10 Business posts and 10 motivational / facts / humor / video content that is relevant to the business and for these content we created attractive images.
  • Know Your Optimal Times to Post on Facebook (when the fans are most online.)
  • There was a proper content mix foreg; on monday we post #MondayMotivational posts.
  • We also started sharing these posts on relevant groups
  • Focusing on Posts with a proper CTA

Campaign Performance Comparison

social media marketing Insurance Industry april
social media marketing Insurance Industry may

Organic page like growth

social media marketing Insurance Industry result

Examples of Engaging content on social media for better engagement. (Organic Engagement)

social media marketing Insurance Industry case study