To increase traffic for clients website.
To increase organic engagement and Facebook page likes.
The main challenge for this project was it was having zero/no engagement activities on Instagram. Needed to have to start from the ground state.
Solution & Process
To increase traffic for clients website:
We took ower the campaign, we created attractive Ad copies and started doing A/B testing with different Images, Headline and Ad text.
We did carousel ads which gave a good boost to the facebook ads.
Narrow the target audience.
To increase organic engagement and Facebook page likes
We started with creating social media content for this business that included 10 Business posts and 10 motivational / facts / humor / video content that is relevant to the business and for these content we created attractive images.
Know Your Optimal Times to Post on Facebook (when the fans are most online.)
There was a proper content mix foreg; on monday we post #MondayMotivational posts.
We also started sharing these posts on relevant groups
Focusing on Posts with a proper CTA
Campaign Performance Comparison
Organic page like growth
Examples of Engaging content on social media for better engagement. (Organic Engagement)