Up to 200% more sales with remarketing and retargeting ads

Up to 200% more sales with remarketing and retargeting ads

Remarketing helps you capture more of your targeted audience. Today’s internet users are constantly inundated with information during searches and social media interactions. Your website or product may be exactly what they’re looking for, but they may pass it by because they aren’t prepared to purchase at that exact moment. In other cases, they may click on your link but then get interrupted. In pay per click terms, this is a wasted conversion and you’ve potentially lost revenue. “Remarketing ads” give those users an opportunity to interact with your website again and recover that revenue.

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But How much does PPC retargeting cost?

Just like traditional PPC ads, the cost of remarketing ads varies depending on your industry. On average, you can expect to pay $0.66-$1.23 per click on remarketing ads — slightly less than PPC costs. And it’s estimated that companies spend roughly 10 percent of their ad budgets on remarketing.

Retargeting and Remarketing

Remarketing means displaying ads only to those who have previously interacted with your digital ads or visited your site and application but have not taken the action you want (such as buying a product, ordering a service, registering, …).

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Recapture Your Audience with Remarketing Ads

AD1 creates remarketing strategies ideal for your website and your goals. Do you want to remarket to visitors who:

  • Clicked on any part of your site?
  • Looked at specific landing pages or products?
  • Didn’t see the pages you wanted them to?
  • Added items to the cart, but didn’t finish check out?

From there, we begin setting up your remarketing ad campaign. This involves creating a tag that initiates advertising based on visitor behavior and the desired ad placement. For example, let’s say you have a company that sells board games. If a visitor comes to your site and browses games but doesn’t buy anything, you can target and incentivize them with an ad for free shipping.

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Why should you create a remarketing and retargeting campaign?

  • Impression increases and you are seen more

  • The quality score of the campaign will increase and you will pay less

  • You will attract more contacts and your sales will increase

  • Remarketing can save your brand from being forgotten and help keep your brand in the audience’s mind.

  • Remind customers of your products and services

  • Your site and app traffic will increase

  • Your CPC and CRO advertising costs will be much lower

  • The conversion rate increases

  • You can get several special lists from your contacts, their behavior and interests to introduce the products they like to them.

  • Remarketing helps you do things better. Never let your audience get away from you or forget you.

Why should you create a remarketing and retargeting campaign?

Retargeting Ad Optimization

Sending the right message on the second try.

Every ad is crafted to appeal to your target audience. We dive into what appeals to different target demographics to best appeal to what is most important to them about the products and/or services you offer. This knowledge is used to create a powerful ad campaign that influences their decision to return to your website, giving you another chance at converting them into a paying customer. We increase the click-through rate of your campaign by making adjustments based on the results we see.

Focused Retargeting. Bring your visitors back.

Understanding where your users are coming from and what sites they frequent is the key to a successful retargeting campaign. While it is impossible to have a definitive answer for each visitor, our approach to retargeting involves understanding how your audience browses and targeting relevant ad channels.

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