Challenge

The main challenge of the account was to increase Conversions (Calls & Form) and to lower down the Cost per conversion.

Client Problems Earlier
  • Spending More With less Conversions
  • Complaints regarding inappropriate campaign structure
Reason For Low Performance Observed By Us
  • Inadequate budget
  • No Proper Campaign Segmentation & Optimization
  • Poor Ad copies
Solution & Process

We added more relevant keywords so that relevant searches get to the website.

Targeted PPC ads to the people who were geographically able to benefit client’s services.

We started testing a few ads with different headlines and descriptions. These new ads performed much better than the old ads

This helped us increase the click through rate (CTR) and decrease the cost per conversion.

Steps taken

Set up Conversion actions for Thank You Page & Calls
Geo–targeting to Eliminate Irrelevant Locations
Addition of keywords & Negatives.
Bidded moreover on Mobile devices to produce high click–through and conversion rates.
Added more ads and performed A/B testing.

Results

Within 4 months Conversions have increased tremendously from 3 to 37 Cost/conv. have reduced from $397.41 to $39.43
Conv. rate have improved from 2.46% to 15.1%

ppc-management-ad1 one dental-industry ppc agency
0 Months
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Conv. rate have improved from 2.46% to 15.1%
$0
have reduced from $397.41 to $39.43
0
Conversions have increased from 3 to 37 Cost/conv

PDavid Knopnov,
Owner, GentleDental
AD1.one has been an incredible service for us. They are always attentive and accommodating. It is nice to work with a company that treats your business’ interests as it’s own.