Challenge
The main challenge of the account was to increase Conversions and to lower down the Cost per conversion.
The main challenge of the account was to increase Conversions and to lower down the Cost per conversion.
Complaints Regarding Optimization
No Call Tracking
We rebuilt (PPC) campaigns from scratch, segmenting the campaigns by time of day and ad groups by services, then fully optimized all campaigns.
We’ve also set up call tracking numbers that allowed a level of conversion analysis that was unprecedented for our client. Using call tracking numbers and a third-party application
we can clearly segment phone call conversions originating from AdWords mobile ads versus call conversions originating from landing pages. This gives us complete attribution for all conversion types within the campaigns and concrete cost-per-acquisition and ROI numbers for our client.
We were able to achieve higher conversions and click through rate with more efficient ad spend. Overall, conversions has been increased from 175 in Jan to 238 in March.