The main challenge of the account was to increase Conversions and to lower down the Cost per conversion.

Client Problems Earlier
  • Spending More With less Conversions
  • Complaints Regarding Optimization
Reason For Low Performance Observed By Us
  • Keywords not mentioned in all match types
  • No proper forms available on the current website
  • Inappropriate budget allocation
Solution & Process
This helped us increase click through rates (CTR) and decrease the cost per conversion.

Below are few more strategies we applied on the campaigns


Over a period of time we noticed an increase in Conversions with a decrease in Cost/Conversion.

ppc ads management services for bus-rental
0 Months
Conv. rate have improved from $20 to $16