Challenge

The main challenge of the account was to increase Conversions and to lower down the Cost per conversion.

Client Problems Earlier
  • Spending More With less Conversions
  • Complaints Regarding Optimization
Reason For Low Performance Observed By Us
  • Keywords not mentioned in all match types
  • No proper forms available on the current website
  • Inappropriate budget allocation
Solution & Process

Started will allocation of landing page

We took over the campaigns

We started testing a few ads with different headlines and descriptions. These new ads performed much better than the old ads

This helped us increase click through rates (CTR) and decrease the cost per conversion.

Below are few more strategies we applied on the campaigns

Added more broad keywords
Allocation of budget to the best performing campaign
Increase the bid for Targeted Location
Build a new landing page according to PPC perspective

Results

Over a period of time we noticed an increase in Conversions with a decrease in Cost/Conversion.

ppc ads management services for bus-rental ad1.one
0 Months
$0
Conv. rate have improved from $20 to $16