Yahoo Ads has a similar approach to that of AdWords, where businesses bid on search keywords and phrases. The search engine chooses to display ads based on a combination of bid amount and quality score, which is based on your clickthrough rates. These ads are also promoted on Yahoo-affiliated sites.
Just as with Bing Ads, the cost per click tends to be cheaper because there is less competition among advertisers. Your ads will also gain exposure among a segment of internet users who only use Yahoo for searching, a market that would remain untapped if you only advertised on Google. AD1 TEAM facilitates your pay per click marketing campaign by: