Prior to SEO

A firearms training chain came to us in March 2017 with some online presence. They wanted to improve their local presence by increasing organic rankings and traffic to their website and increase clientele. At the time they signed on for our SEO services, they had just 34 keywords ranking on the first page of major search engines.

Our Approach

  • We identified how potential customers were searching through extensive keyword research.

  • We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.

  • We ensured that all names, addresses, and phone numbers were correct, complete and consistent across key sites, including top tier directories such as Google My Business, Apple Maps and Bing Local.

  • We developed and distributed SEO friendly content on relevant websites.

  • We optimized Facebook Fanpage.


The momentum of the campaign is in full throttle as they now rank on the first page of search engines for 304 keywords, an increase of more than 794%.

SEO For Firearms Training
*Major Search Engines defined as Google and Bing
Increase in Overall Website Traffic. 17,312 Overall visits received in the last six months…
Growth in Google organic sessions. 11,938 Organic visits received in the last six months.
Increase in website page views74,408 Page views received in the last six months.