Firstly, our Facebook Ads will discuss the sort of traffic and goals that you’re looking to achieve. Are you looking to sell a product, generate leads, grow your audience, or build awareness? Even if your goals are not crystal clear just yet, we’ll help you identify exactly what you need your customers to be doing and how to get them doing it.
Facebook Ads give us a number of ways to find who and where your potential customers are, starting with a “best estimate” audience. We monitor the performance of the Ads we’re running for this audience and then refine them throughout the campaign, adding new audiences and repeating the process, each time improving the results and reducing inefficiency.